Methodology

Harris Interactive completed all interviews online from March 28 to April 22, 2008. The average interview length was 27 minutes.

 

A total of 3,866 interviews were conducted among 21- to 83-year-olds.

 

The survey was sponsored by:

  • Charles Schwab, which helps millions of people manage their money.
  • Age Wave, a national thought leader on aging and its implications.
  • Harris Interactive, a global research firm.
  • Edelman, the leading independent global public relations firm.

Survey Methodology
Ages N Size Sampling Error*
Generation Y 21-31 821 +/- 1.2%
Generation X 32-43 845 +/- 3.4%
Baby Boomers 44-62 1,379 +/- 2.6%
Silent Generation 63-83 821 +/- 3.4%

* In 95 out of 100 cases

 
© 2008 Charles Schwab & Co., Inc. All rights reserved. Member SIPC (0708-5309).